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ALSTON

THE OVERVIEW

ONE OF GLASGOW’S MOST RENOWNED STEAKHOUSES, ALSTON BAR & BEEF CHALLENGED US TO REIMAGINE THEIR WEBSITE & DIGITAL FOOTPRINT.

The team collected detailed user behaviour insights and collaborated with Alston’s internal team to develop the venues existing website and brand experience to ensure the frictionless movement of users throughout all digital extensions of the brand.

Then, leveraging custom tracking points throughout the website, Inhaus connected all corners of its capabilities to concept, design and deliver a 2-month ad campaign across multiple mediums. The activation drove performance increases on the website with a 31% uptick in daily active users, and returned a staggering 504% on investment for the venue.

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DELIVERABLES

WEBSITE

CAMPAIGN

SOCIAL ASSETS

PHOTOGRAPHY

FILM

SERVICES

CREATIVE DEVELOPMENT

WEB DEVELOPMENT

DIGITAL DESIGN

MOTION DESIGN

ADVERTISING STRATEGY

THE SOLUTION

WE TOOK THE CHAOS OF A VENUE BRIMMING WITH OFFERS & EVENTS AND CREATED DIGITAL CLARITY WITH A FLEXIBLE SCALABLE SOLUTION.

After a comprehensive audit of current offers, events, content, and website we developed core areas of the new platform designed with a clear user flow to maximise information display and booking conversion.

This included designing templates and flexible components that allow a venue of this size and scale to quickly implement new pages, offers and events within minutes. All while retaining the visual design implemented at the sites core.

The digital future

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