To achieve the desired result, we employed a confident, simple design that put the venue at the forefront. Our meticulous UX planning, informed by years of experience in advertising and web development for the leisure industry, led to the creation of a stunning, branded digital experience, finally bringing Alston’s website up to the standard of its steak.
They needed a fresh take on everything digital; to reinvigorate the brand, discover a new sense of relevance, and fully embrace digital to reach new audiences.
Over the course of our relationship, we’ve transformed the digital platform several times, consistently realigning their digital ecosystem with current trends to help deliver new campaigns and customers year on year.
We didn’t even pretend to start on desktop when we built this one! Previous work with the brand and tracking insights told us that well over 90% of customers visit this site on a mobile device.
We carefully developed a mobile site that let users experience the stunning food and rink on offer at Alston Bar & Beef.
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