ALSTON
THE OVERVIEW
ONE OF GLASGOW’S MOST RENOWNED STEAKHOUSES, ALSTON BAR & BEEF CHALLENGED US TO REIMAGINE THEIR WEBSITE & DIGITAL FOOTPRINT.
The team collected detailed user behaviour insights and collaborated with Alston’s internal team to develop the venues existing website and brand experience to ensure the frictionless movement of users throughout all digital extensions of the brand.
Then, leveraging custom tracking points throughout the website, Inhaus connected all corners of its capabilities to concept, design and deliver a 2-month ad campaign across multiple mediums. The activation drove performance increases on the website with a 31% uptick in daily active users, and returned a staggering 504% on investment for the venue.
DELIVERABLES
WEBSITE
CAMPAIGN
SOCIAL ASSETS
PHOTOGRAPHY
FILM
SERVICES
CREATIVE DEVELOPMENT
WEB DEVELOPMENT
DIGITAL DESIGN
MOTION DESIGN
ADVERTISING STRATEGY
THE SOLUTION
WE TOOK THE CHAOS OF A VENUE BRIMMING WITH OFFERS & EVENTS AND CREATED DIGITAL CLARITY WITH A FLEXIBLE SCALABLE SOLUTION.
After a comprehensive audit of current offers, events, content, and website we developed core areas of the new platform designed with a clear user flow to maximise information display and booking conversion.
This included designing templates and flexible components that allow a venue of this size and scale to quickly implement new pages, offers and events within minutes. All while retaining the visual design implemented at the sites core.
