To achieve the desired result, we employed a confident, simple design that put the venue at the forefront. Our meticulous UX planning, informed by years of experience in advertising and web development for the leisure industry, led to the creation of a stunning, branded digital experience, finally bringing Alston’s website up to the standard of its steak.
They needed a fresh take on everything digital; to reinvigorate the brand, discover a new sense of relevance, and fully embrace digital to reach new audiences.
Over the course of our relationship, we’ve transformed the digital platform several times, consistently realigning their digital ecosystem with current trends to help deliver new campaigns and customers year on year.
We didn’t even pretend to start on desktop when we built this one! Previous iterations of the sites tracking insights told us that well over 90% of customers visit this site on a mobile device.
We carefully developed a mobile platform that let users experience the stunning food and drink on offers at Alston Bar & Beef, find the information they needed, and crucially complete one of many simple pathways to booking a table at the venue with constant and well placed calls to action throughout.
Built on our One Site™ platform, the Alston Bar & Beef website and benefits from ongoing round the clock support and updates.
The Alston team make use of a personal live chat to our Inhaus team to ensure updates are carried out to the site(within the hour). Ensuring the venue can go live with any offers or changes to menus with ease.