We the handled concept, design , creation and ongoing implementation of Gordon St Coffees digital strategy and platform. Our work covered all aspects of marketing and the online space to ensure a successful transition from physical coffee store with minimal sales online…to a 6-figure Shopify success story. potential customers to tangible conversions for this stand out suburban social.
The success of the campaign was largely due to the development of a new platform for the brand’s eCommerce offering. This platform, based on the brand’s core principles and optimised for conversions, moved the store from WooCommerce to Shopify. The transition was a major undertaking that required multiple iterations before the team was satisfied with the brand’s new digital home.
To ensure that the new site was filled with stunning visual content, a 5-day content shoot was organised by Vance Studios. The resulting imagery helped to make the site visually appealing and engaging for visitors across all products on the store.
Leveraging Gordon St Coffees brand, we created an e-commerce shop that allows the brand to sell its main products, gift vouchers, seasonal specials and collect vital audience data.
This is then fed into a digital marketing campaign that is always running in the background. The campaign drives consumers to the shop to make digital purchases that are 100% trackable, and ongoing optimisations to the shop ensure we maximise revenue from further retargeting and email automations.
Our work started, but never stopped. We continue to work with the brand and its partners to deliver ongoing support alongside constant implementation of our integrated marketing strategy for the business across all platforms.
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