Designed with a straightforward concept in mind the Stores new website was built to create a virtual space where party-goers could learn about the famous cocktails and exclusive events available at one of Manchester’s most famous venues.
By showcasing the venues unique style and vibe, the website aimed to provide an immersive experience that would entice people to visit the venue in person.
The bars online footprint is now a Mancunian hub, with a vibrant digital style. Overall results were staggering: a 200% increase in time spent on the site meant that we’d succeeded in delivering The Liquor Store experience in a digital space.
The new website was crucial to The Liquor Store in establishing a strong online presence in a crowded market.
By showcasing its unique offerings and creating an immersive experience for visitors, the website allowed The Liquor Store to differentiate itself from its competitors and launch campaigns for events and offers at a pace it previously thought impossible.
We continue to work with the venue on various strategies for online brand activations including ongoing branded email campaigns that work in tandem with the venues new web platform to effectively promote and convert business.
As always we built this one with the mobile experience at the forefront of al our design decisions for the site. A streamlined style sheet and highly optimised assets ensured snappy loading times for time-poor nightlife revellers on the go.
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