THE SHIRT SOCIETY
THE OVERVIEW
FROM CONCEPT TO FULLY FUNDED. WE HELPED THE SHIRT SOCIETY CHANGE THE MEANSWEAR LANDSCAPE FOREVER BY EVOLVING IT’S BUSINESS FROM A NICHE SHIRT COMPANY TO SECURING A 6 FIGURE INVESTMENT.
Our work spanned web platform development, omnichannel experience, branding, and integrated campaigns. Supporting the company as it worked to it expand its presence through its minimal yet tailored subscription offering.
DELIVERABLES
BRANDING
ECOMM PLATFORM
SOCIAL ASSETS
PHOTOSHOOT
SERVICES
CREATIVE DEVELOPMENT
WEB DEVELOPMENT
DIGITAL DESIGN
ECOMMERCE DEVELOPMENT
ADVERTISING STRATEGY
THE CHALLENGE
TO CARVE OUT A PLACE IN A CROWDED MENSWEAR MARKETPLACE, THE SHIRT SOCIETY NEEDED TO LIVE AND BREATH DIGITAL. WE’RE WERE A NATURAL FIT & SET TO WORK BUILDING BRAND AND PLATFORMS FROM THE GROUND UP.
To build the experience of the future, we developed an ecosystem of consumer-centric touch-points, led by a full stack mobile-first eCommerce build. The resulting was a platform designed for brand discovery, built for omni-channel shopping, and highly leveraged for smart data collection to aid future marketing initiatives.
For launch, over the course of 3 months, Inhaus worked directly with The Shirt Society C-suite to combine all aspects of the teams creative capabilities. The result was a cohesive launch that spanned all customer touch points, from creative direction on photography, digital and print campaigns, social media, right through first box experience. An increase in customer sign-ups of over 200% was secured along with further investment to the tune of £250,000.
