THE TIPSY BIRD
ONE OF BELFAST’S BEST VENUES NEEDED A MAJOR WEB UPGRADE. A STAND OUT BRAND IN ONE OF THE BIGGEST HOTSPOTS IN NORTHERN ISLAND, IT HAD TO BE FLAWLESS.
The solution was a confident design and commitment to simplicity, putting the venue centre stage. Meticulous UX planning, using data gleaned from years of advertising and web development for the wider group owners enabled us to create a stunning digital experience across all platforms.
OUR TEAM FLEW TO BELFAST TO EXPERIENCE FIRST HAND WHAT THE TIPSY BIRD IS ALL ABOUT. WE HAD EXTENSIVE CONVERSATIONS WITH STAFF AND KET STAKEHOLDERS TO ENSURE WE UNDERSTOOD THE USP’S AND PERSONALITY OF THE VENUE.
We developed the brand online using complementary colour palettes and typography, together with stylised and sophisticated photography. Subsequently, we built the websites around the content provided and the business objectives of the venue with a focus on cocktails, events, and live music.
As a lot of the bookings do happen on a mobile device nowadays, it was imperative not to have mobile as an afterthought. We developed and curated every content module testing it for every possible breakpoint.