In an effort to take full advantage of the venues digital platforms and amplify marketing campaigns, Alston tapped INHAUS to make a tangible impact across all areas of the business, and drive post-visit engagement by giving back to new and existing customers through tailored promotions.
The answer, of course, was to bring the restaurants stunning offering from the table to the tablet via extensive website behaviour tracking and data capture. By redesigning user touch-points across the website and enabling smarter ad placements, we delivered a huge 500% ROI across two main food and beverage advertising campaigns.
Table To Tablet
INHAUS connected all corners of its capabilities to design and develop a new user experience combined with omnichannel marketing campaigns. The team collected detailed user behaviour insights and collaborated with Alston’s internal team to optimise the venues existing website experience to ensure the frictionless movement of users throughout the website.
Then, using event specific data from the redesigned site, INHAUS’s strategy, marketing, and creative team developed and executed the go-to-market rollout across paid and owned Alston channels. Not only did the activation deliver an ROI of over 500%, a 180% increase in daily active users on the site, and more than 1,000 new interactions with the venues social channels, but the restaurant now has tangible data points and strategies in place to leverage across any future initiatives.
To achieve the high fidelity visuals needed to convert our targeted users, INHAUS collaborated with Alston’s internal marketing team to capture the stunning eateries full food and drink offering.
Then, once handed off to our design team, several platform specific digital asset placements were created to ensure that no matter what device our adverts appeared on, the full complement of Alston’s beef and gin were showcased to its maximum potential.