We orchestrated all aspects of the overhaul of the Glendola Leisure website, which now seamlessly adapts for viewing on desktop computers, tablet devices, and smartphones.
With the massive adoption of smartphones and as consumers access the web on a growing variety of devices, Glendola recognised the need to optimise content for a wide array of screen sizes to enable the leisure giant to fully convey the breadth of its star studded portfolio of venues across the UK. We built a modern, flexible and efficient digital ecosystem for Glendola Leisure that consolidates brand design, content management and customer relationships across multiple touchpoints, spaces and audiences.
A New Focus
To deliver better content across the new digital platform, we needed to provide guidance through streamlined, visual navigation, to enable users to easily view and interact with Glendola’s wide range of properties. We elevated spotlight content to aid venue discovery and implemented new venue landing pages that tell stories about the brand with enhanced imagery and device specific video highlights.
These building blocks extended the brands footprint on digital platforms, establishing a component base to build the future of the digital landscape for Glendola Leisure as it expands its portfolio.
Content Is King
INHAUS mobilised its film and content capabilities to plan, develop and film the entire Glendola estate. The team collaborated with Glendola and its properties in over 20 venues across the UK to capture the venues in all their glory, achieving ambitiously high visual fidelity across all devices.
Next, our editing team worked at pace to cut and package the films into over 40 web optimised assets to ensure that no matter the device, the venues could be experienced by current and future stakeholders seamlessly.