Swiss chocolate brand Red partnered with INHAUS on an innovative creative campaign to promote their stat-busting low-calorie dark chocolate.
INHAUS, in collaboration with Red worked to create the “No More Guilty Pleasures” campaign to compliment the brands continental TV spots. Our work spanned creative concepts and strategy, combined with comprehensive animated asset creation for DOOH screens and social media.
Leveraging the brands key USPs against the common notion of guilty pleasures, INHAUS designed and developed an omnichannel campaign that engaged users through relatable questions around typically mass identified guilty pleasures.
The team worked at pace to design over 50 digital assets across all social platforms while starting development on a concept micro site to cover data capture and accurate audience profiling for Red to leverage in future initiatives.