The PAF approached INHAUS to create the entire brand universe for its annual immersive arts festival.
– BRANDING THE ARTS –
We crafted a minimal yet bold identity for our partners at the PAF. Incorporating their past design, we evolved and adapted the brand to ensure it became a stand-out beacon for the festival that can evolve year after year across all platforms.
– WORLD BUILDING –
As an extension of the brand over 200 optimised digital and printed assets were created across all social platforms for both pre & post festival marketing campaigns. Branded stories, posts, and animations were produced and helped grow the brands social following by a huge 40%.
– HERE TO STAY –
We produced comprehensive guidelines and media assets to ensure the integrity of the brand is here to stay across all platforms and future festivals.