THE PAF
Brand - Creative - Digital
2019
– Brand
– Digital Creative
– Print Creative

The PAF approached INHAUS to create the entire brand universe for it’s annual immersive arts festival.

Branding the Arts

We crafted a minimal yet bold identity for our partners at the PAF. Incorporating their past design, we evolved and adapted the brand to ensure it became a stand-out beacon for the festival that can evolve year after year across all platforms.

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World Building

As an extension of the brand over 200 optimised digital and printed assets were created across all social platforms for both pre & post festival marketing campaigns.

Mobile First

Sharable content was developed for mobile in-line with the festivals aims to reach a wider audience across social media than in previous years. Branded stories, posts, and animations were produced and helped grow the brands social following by a huge 40%.

“INHAUS have created something very special. A new identity that conveys the ambition and vision of the festival in an impactful and professional way. From full brand guidelines to a range of assets for social, web and print INHAUS have really put the festival on the map!”

Emma Foster – PAF Chair