Shirt Society
BRAND - ECOMMERCE - SOCIAL
2020

Shirts Without The Shopping

THE SHIRT SOCIETY

01/

The Outline

The Shirt Society partners with INHAUS to lead its efforts across brand, creative, and eCommerce platform development.

INHAUS has helped the brand to evolve its business from a niche shirt company to leading the future in the clothing eCommerce space through tailored subscription offerings. Our work spans web platform development, omnichannel experience, paid media, branding, photography, and integrated campaigns. Supporting the company as it works to it expand its presence into new markets, distribution channels, and product lines at TheShirtSociety.co.uk.

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Changing The Game

The Shirt Society is a rapidly growing mens lifestyle brand led by a profound belief that shopping needs to change. They wanted to bring their retail footprint and company philosophy to the table to create the best commerce experience in the world – one that’s ready for the ever-evolving needs of the customer, and one that brings men together across the country.

To build the experience of the future, we developed an ecosystem of consumer-centric touchpoints, led by a full stack mobile-first eCommerce build (TheShirtSociety.co.uk) that exceeds customers expectations and is designed for brand discovery, built for omnichannel shopping and highly leveraged for smart data collection to aid future marketing initiatives.

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Brand Building

INHAUS put together a multidisciplinary team of business, brand and experience strategists to uncover disruptions facing the mens shirt industry, identify the most valuable customer, their unmet needs, and value to the brand. These insights resulted in the creation of a purpose-led customer proposition for The Shirt Society.

Our design and delivery team has become a natural extension of The Shirt Society, with designers and producers embedded to enable the brand to create from within. The team set the foundations of The Shirt Society brand experience, by defining the use of colour, type and imagery to create a visual system that is accessible, scalable, desirable and truly unique. This visual system coupled with user centric eCommerce platform, ensures that every interaction a user has with The Shirt Society is consistent and purposeful.

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Digital Domain

The Shirt Society is a rapidly growing mens lifestyle brand led by a profound belief that shopping needs to change. They wanted to bring their retail footprint and company philosophy to the table to create the best commerce experience in the world – one that’s ready for the ever-evolving expectations of the customer, and one that brings men together across the country.

To build the experience of the future, we developed an ecosystem of consumer-centric touchpoints, led by a full stack mobile-first eCommerce build (TheShirtSociety.co.uk) that exceeds customers expectations and is designed for brand discovery, built for omnichannel shopping and optimised for smart data collection and re-marketing. 

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Next Work
WEB - FILM - UX/UI